Highly qualified appointment setting in 1 week.

Minimise cost. Maximise profit.

Call center people working
With inventive research and sales teams in the UK and Canada

We help businesses cut down on their sales budget and our all-inclusive B2B telemarketing solution allows our clients to exponentially increase sales through highly qualified appointment setting and lead generation.

Businesses either rinse their budget and time on lead generation or they struggle to get clients or they simply want more leads. That’s why you’re here. What if there was a wallet-friendly, time-saving solution? Our team discovered just that. So we wanted to make business growth accessible to every small British business.

For Lead Generation in the UK, our idea is simple. We minimise your cost and time in order to maximise your sales and revenue.
P.S. Think about what your sales team does best? Sell. So why not let them do just that?

    Meet Our Management

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Director of Telemarketing

Harneet Kaur

Birmingham, UK

Ganeshkumar Gnanapandithan Founder

Ganeshkumar Gnanapandithan

London, UK

Bilal Belouadi employee
Chief BDO

Bilal Belouadi

Tangier, Morocco

Farrah Ullah head shot of staff
Digital Marketing

Farrah Ullah

London, UK

Daniel Burko head shot of staff

Daniel Burko

Iowa, USA

Alamdar Ali head shot of staff
Director of Research

Alamdar Ali

Lahore, Pakistan

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Data Analyst

Yousaf Raza

Lahore, Pakistan

female head shot of staff

Ghizlane Boussaid

Tangier, Morocco

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Sara Kaidi

Tangier, Morocco

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You save 53 days

On average, it takes 60 days to potentially see appointments with an alternative marketing strategy. With our telemarketing, you’re guaranteed results in only 7 days!


Setup fees can cost between £500 to £1500 when starting a telemarketing campaign. However, with The Lead Company, we take on all the setup charges.

Did you know…

Nearly two-thirds of sales and marketing leaders say lack of confidence in their data and a lack of resources – staff, time, money is what gets in their way of successfully generating leads (Chief Marketing Officer Council, 2022).

While AI has made significant advances in natural language processing and voice recognition, there are several reasons why telemarketing would not be completely replaced by AI in the near future:

Human Touch

Many people prefer to interact with a human salesperson rather than a machine. A human touch can create a personal connection and build trust with the customer. This can be especially important for complex or high-value purchases.


Telemarketers can adapt to changes in the conversation, respond to customer objections and provide personalised solutions. They can also use their intuition and empathy to identify the customer’s needs and provide appropriate recommendations.

Emotional Intelligence

Successful telemarketers possess emotional intelligence, which enables them to read customers’ emotions and respond appropriately. Emotional intelligence is currently difficult for AI to replicate.

Regulatory Compliance

Telemarketing is subject to various regulations, such as the Telephone Consumer Protection Act (TCPA) in the United States. Compliance with these regulations requires human judgement and expertise, which AI may not be able to provide.

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You save 41%

On average, it costs a company upwards of $3500 to implement an alternative marketing strategy. With our telemarketing, it costs only 59% of that.

10+ years

Our in-house research team and outbound sales agents each have 10+ years of experience in their field and they’ve completed over 1000 projects.

Unlike other telemarketing companies in the UK, our agents are all in-house and UK based.
Using in-house British telemarketing agents can provide several advantages for a British telemarketing company. Our lead generation company is truly UK based.

  • Having native speakers on the phone can create a better connection with potential customers, as they can better understand local dialects and cultural nuances. 
  • In-house agents can have better product and company knowledge, resulting in higher-quality interactions, thus higher quality appointments allowing better sales outcomes for our clients. 
  • Outsourcing to cheaper countries may result in much lower costs, but the language barriers and cultural differences can negatively impact customer satisfaction, sales and overall quality of the telemarketing service. 
  • By keeping the jobs in the UK, we can contribute to the local economy and maintain a positive image within our community.
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If you are interested in working at The Lead Company and you have a research or outbound sales background. please send a cover letter and CV to [email protected].

We are only accepting applicants with authorisation to work in the United Kingdom.

Pick up the phone and start dialing.